E*TRADE Selects First Virtual Holdings For E-Messaging Solution |
Number One Ranked Online Investment Services Provider Chooses E-Mail For Personalized Notification and Real-Time Messaging to Growing Customer Base
San Diego - Oct. 29, 1998 - First Virtual Holdings Inc. (NASDAQ: FVHI), a leader in advanced messaging systems for Internet commerce, today announced E*TRADE (NASDAQ: EGRP) selected First Virtual Holdings to provide comprehensive e-mail messaging services for E*TRADE's growing customer base. This agreement is the result of an in-depth beta evaluation of First Virtual's e-messaging services that began in August 1998. E*TRADE joins a growing list of clients that have selected First Virtual for its innovative e-messaging technologies and services.
Under the terms of the agreement, First Virtual will use its Interactive Messaging Platform to manage the delivery and response handling of an introductory e-newsletter welcoming potential customers who visit E*TRADE's destination website. The e-newsletter, a personalized message from E*TRADE's CEO Christos M. Cotsakos, provides detailed information about the company's comprehensive investment services and incentive offers. Since the evaluation began First Virtual has sent e-newsletters to all new web site registrants, processed and responded to all e-mail bounces, and "scrubbed" E*TRADE's customer database to maintain data integrity.