Feb 98 release:
Smith & Wesson NEWS RELEASE
February 1998
SMITH & WESSON SIGNS LICENSING AGREEMENT WITH SAFARI ENTERPRISES
Smith & Wesson and Safari Enterprises, Inc., have entered into an agreement granting Safari Enterprises exclusive worldwide rights to manufacture, distribute and sell the line of Smith & Wesson recoil pads. Incorporating innovative technical design and materials, the Smith & Wesson recoil pads achieve the ultimate in recoil absorption and distribution. "We put five years of research in development to create the best recoil pad now on the market," said Morton Berger, President of Safari Enterprises, Inc. "We have a complete inventory of Smith & Wesson Recoil Pads to fit 90% of the rifles and shotguns made. Within the year, Smith & Wesson handgun grips will be available that incorporate the same recoil materials." "We think this to be a superior recoil pad that reflects our high standards of quality and innovation. That's why we've included the Safari Enterprises products in our licensing program,:" said John Steele, Director of Licensing and Apparel Merchandising. "Smith & Wesson recoil pads will be available through Smith & Wesson and at gun dealerships worldwide." In addition to the recoil pads for attaching to guns, a stick-on recoil pad is now available that fits every shooter. The washable material is self adhering to shooter vests, tee shirts, jackets or any other clothing worn during shooting. The product is available in various colors, can be removed from clothing without harm to either the clothes or the pad and completely renews its self adhesive abilities with each wash. Smith & Wesson, the worlds leading manufacturer of handguns for sporting, law enforcement and military use, is located in Springfield, Massachusetts. Safari Enterprises, Inc., a wholly owned subsidiary of Safari Associates, Inc., is located in Amsterdam, New York. For more information about Smith & Wesson Recoil Pads contact Safari Enterprises, Inc. at 1-518-842-6500. |