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Non-Tech : BFCI - Braun's Fashions

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To: J. Lawson who wrote (82)4/2/1998 11:36:00 PM
From: J. Lawson  Read Replies (1) of 88
MARCH SAME-STORE-SALES<<<<<<<<<<<<<<<<<
yes, a month has gone by and i'm back with the latest report.

march same-store-sales: -14%
the company reports that this decrease follows last years exceptionally strong march, when same-store -sales were up 35%.

comments by Bill Prange, President/CEO: "March sales were dramatically affected by the 2-week shift of the Easter holiday selling season between this year and last year. Last year, our same-store-sales were up 35% for the month of March and up 77% in the final week of March, which led up to the Easter holiday. We expect the shift in Easter to have a more significent impact on our March same-store sales than those of most other retailers, as our fiscal March is a 4-week month compared to a 5-week month for most other retailers. Because of the shift in Easter, March and April should be viewed as one sales period for comparative purposes." "Our spring assortments have been well-received by our customers and we expect significant improvement in April same-store-sales."

additionally, the company said spring snowstorms in early March caused the closing of certain stores for 51 "store Days" and reduced mall traffic in other store locations.

looks like the new CEO is attempting to put the best spin on the same-store-sales reporting for this month......last year was going to be a tough nut to crack ( +35%) anyway; and i doubt not too many other retailers were up that much last year.....i was expecting this double-digit down % and also thought BFCI might take another hit today; but no, up 1 1/4 on the, it looks like all the bad news is out and that going forward, good things are expected........this new guy is going to good for us...........

HAPPY SHOPPING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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