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Technology Stocks : CRUS, good buy?
CRUS 114.46+0.4%May 24 4:00 PM EDT

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To: Synapsid who wrote (5247)3/5/1998 11:45:00 AM
From: bhakta   of 8193
A CIRRUS RELATED NEWS (from March 4th)

ARM: Philips Consumer Communications chooses ARM RISC technology for

MAR 4, 1998, M2 Communications - Philips Consumer Communications (PCC) and
Advanced RISC Machines (ARM) have confirmed that the PCC Illium Synergy
smartphone incorporates ARM Powered technology. The new smartphone uses an
ARM7100 processor, which provides the high-performance and low-power necessary
for Philips' pocket-sized mobile messaging solution.

The Illium Synergy provides full data transmission capabilities including
email, Internet access and fax. The Philips Illium phone snaps into the Synergy
dock to provide the complete smartphone, which can also be used as a standard
mobile phone. The smartphone incorporates Psion Software's EPOC32 operating
system, has a 640x200pixel touchscreen and weighs a total of 380 grams.

Barry Jones, Senior Product Manager PCC, commented. "We selected ARM's RISC
technology because of its industry leading price, performance and power
efficiency. This combination of features is precisely what we needed to design
an affordable, high-end smartphone without compromising ease-of-use,
time-to-market, performance, battery life or depth of applications."

ARM's small die size and low power consumption make it possible to produce
highly integrated devices like the ARM7100 used in the Philips Illium Synergy
smartphone. The ARM7100-based design integrates an ARM7 CPU with cache and MMU,
LCD control, DRAM interface, UART with infrared SIR protocol support and other
required peripherals, all on a single chip. The device only consumes 66mW when
fully operational and allows the smartphone to run for weeks without recharging
the battery.

Pete Magowan, VP Europe, ARM said:

"The emergent smartphone market is a fast growing, new consumer segment ideally
suited to ARM's unique strengths. The low powered microcontroller for the
Illium Synergy smartphone is another example of our close working relationship
with Philips."

Philips inclusion of ARM technology now makes ARM7100 one of the most
successful PDA /smartphone microcontrollers. Currently, four leading companies
are using the device built by Cirrus Logic: Philips Consumer Communications -
Illium Synergy smartphone; Psion Computers - Series 5; Fujitsu - GSM Mobile Fax
2000 and Geofox Inc. - Geofox One. The ARM-based Philips Illium Synergy will be
available in Europe at the end of the first quarter of 1998.

Editor Notes:

Advanced RISC Machines (ARM): ARM is a leader in microprocessor Intellectual
Property. ARM designs and licences fast, low-cost, power-efficient RISC
processors, peripherals and "system-chip" solutions for embedded control,
consumer/educational multimedia, DSP and portable applications. ARM supports
its processor offerings with development hardware and software and contract
design services. ARM licences its technology to leading semiconductor, software
and OEM partners worldwide who focus on applications, design and manufacturing.
Each partner offers unique ARM-related technologies and services which together
satisfy a broad range of end-user needs. Through this partnering, ARM is
rapidly becoming the global volume RISC standard. ARM has offices in Cambridge
and Maidenhead, UK; Los Gatos, California; Austin, Texas; Seattle, Washington,
USA; Munich, Germany; Tokyo, Japan and Seoul, Korea.

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