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Strategies & Market Trends : The Financial Collapse of 2001 Unwinding

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From: elmatador1/30/2023 7:42:37 AM
   of 12734
What if you wake up one morning and you discover you have to pay for Big Tech apps:
Gmail, Whatsapp, Google Earth, etc.?

OTT enabled Big Tech to use apps to deliver content free of charge to users to delivery of media content and services via the internet, bypassing traditional cable, broadcast, and satellite television platforms. This enabled Facebook and Google to amass a huge users base that they used for sell ads.

Offering apps for free requires significant financial investment to support the infrastructure, development, and maintenance costs.

The apps can only remain free if the revenue from advertising grows alongside the growth in users.

Cut for today: Big Tech is saddled with billions of users but ad revenue went down. There are around 4 billion email accounts in the world, and around 1.8 billion of those are Gmail. When you run a service for that many users, they run you.
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