|"I like Apple more than USA"... China's 'iPhone 13' is booming|
As Apple is known to lower the price of its new smartphone 'iPhone 13' series to target China, the world's largest smartphone market, local consumers are competing for advance reservations as if in response to this, and expectations for its success are growing. In particular, unlike Samsung Electronics, which became the target of a boycott due to anti-Korean sentiment in the wake of the THAAD incident, Apple is gaining popularity among Chinese consumers despite the intensifying conflict between the United States and China.
According to foreign media such as Phone Arena, an IT media outlet, and the Hong Kong South China Morning Post (SCMP) on the 17th, the total number of pre-orders for the iPhone 13 through JD.com, a Chinese online shopping mall, has exceeded 2 million. This is higher than the 1.5 million pre-orders of the iPhone 12 last year.
From today, Apple will start pre-ordering the iPhone 13 in China and other countries where it was first released. In particular, in China, which accounts for one-fifth of the world's iPhone sales, they are actively trying to catch replacement demand by lowering the price of the iPhone 13. The price of ‘iPhone 13’ series in China is ? ‘iPhone 13 Mini’ 5,199 yuan (approx. 144 million). This is 300 to 800 yuan (about 54,000 to 145,000 won) cheaper than the price of the previous 'iPhone 12' series.
An industry official said, "At the beginning, there were many predictions that Apple would set the price of the iPhone 13 higher than its predecessor due to production disruptions and semiconductor price hikes due to the COVID-19 pandemic. One thing seems to be a strategy to further increase its share in the world's largest smartphone market by attracting more local demand amid fierce competition."
According to Apple's strategy, Chinese consumers are also responding positively. Accordingly, it is reported that consumers' interest in the 'iPhone 13' series is being focused not only on JD.com but also on Alibaba Group's Chinese e-commerce platform 'Tmall', which will start official pre-order later.
An industry official said, "While Huawei is struggling in the smartphone business due to the recent U.S. trade sanctions, premium handsets are not smoothly provided among domestic brands, and Apple is taking advantage of it." As smartphone sales in China increase again, it is expected to have a positive impact on Apple's market share in the future."