| Samsung Electronics Co., the world’s largest TV maker, will launch the much-anticipated QD-OLED TV in the first half of next year, while expanding its MicroLED TV lines to enhance its presence in the premium market.|
According to industry sources on July 25, the South Korean tech giant is developing 55-inch and 65-inch quantum dot organic light emitting diode (QD-OLED) TVs for market launch in the first half of 2022.
Samsung could showcase its first-ever QD-OLED TVs during next year’s Consumer Electronics Show (CES) in January, according to the sources.
“Samsung is strengthening its premium strategy. Next year, it plans to unveil new QLED and QD-OLED TVs in the quantum dot category as well as MicroLED TVs in various sizes,” said an industry official.
QD-OLED TV panels will be supplied by Samsung Display Co., which began producing such panels late last year.
When launched, the QD-OLED TVs will be placed between its top-premium segment of MicroLED TVs and its flagship QLED lines.
The company will initially launch the 55-inch and 65-inch models, consumers' preferred sizes, and later unveil larger 70-inch QD-OLED TVs, according to industry officials.
QD-OLED is a hybrid design that combines the brightness and colors of quantum dot technology, found in Samsung’s existing flagship QLED TVs, with backlighting from self-emissive OLED panels.
According to Samsung, the QD-OLED TV can also come in a flexible form as it doesn’t need backlighting.