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Technology Stocks : Apple Inc.
AAPL 175.19+2.3%Dec 8 3:59 PM EST

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From: Doren7/14/2021 11:33:25 AM
1 Recommendation

Recommended By
J.F. Sebastian

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Facebook Users Said No to Tracking. Now Advertisers are Panicking

People give iOS apps permission to track their behavior just 25% of the time
Most retail websites include Facebook software that sends detailed customer data back to the social network, including when a Facebook user makes a purchase. Facebook can then use that data to better understand what a retailer’s target customer looks like, and show that retailer’s ads to other people on Facebook who match that profile, known as a “lookalike” audience.

But as people have asked Facebook and other apps not to track their behavior, the social networking company has started to lose access to this data. Gil David, a media buyer at Run DMG who spends about $1 million on Facebook ads per month for clients, said the company used to know about the vast majority of his client’s sales. Now that data is inconsistent. With one larger client, Facebook captured just 64% of sales. With a smaller client, just 42%.

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Now if you're an iOS user you can enjoy ads that don't target you...

Guys can enjoy getting ads for tampons...

Young people can enjoy getting ads for safety underwear...

It'll be a beautiful world again.
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