| | Its home entertainment unit, which manages its television business, was expected to report a quarterly operating profit of between 250 billion won and 300 billion won. Despite TV makers struggles hit by the rise in prices for LCDs, which take up at least 40 percent of the price in a TV unit, LG is expected to have been benefited from its gradual shift toward OLED TVs.
"Despite the difficult business environment caused by rising LCD prices, an increase in OLED TV sales helped LG report visible profitability. LG is estimated to have sold 943,000 OLED TVs during the latest quarter, up 198 percent year-on-year, and the accumulated amount of OLED TV sales for the first six months of this year also increased by 154 percent, year-on-year," said Roh Kyoung-tak, an analyst at Eugene Investment & Securities. |
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