|DraftKings to become an Official Gaming Partner of WWE|
Mar. 29, 2021 8:47 AM ET World Wrestling Entertainment, Inc. (WWE) By: Niloofer Shaikh, SA News Editor 5 Comments
DraftKings (NASDAQ: DKNG) will become an Official Gaming Partner of WWE (NYSE: WWE), subject to regulatory approval in all applicable jurisdictions.
WWE fans and DraftKings customers will be able to participate in free-to-play pools contests.
The collaboration will launch an inaugural free-to-play pool at WWE’s two-night pop culture extravaganza, WrestleMania, on April 10 and 11.
DraftKings will receive an exclusive license to media assets and in-game branding for WWE pay-per-view events.
“We’re excited to enter this new agreement that makes DraftKings WWE’s first-ever free to play gaming partner,” said Stephanie McMahon, WWE Chief Brand Officer. “This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand.”