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Technology Stocks : Block, Inc. (formerly Square)
SQ 63.43-0.5%4:00 PM EST

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From: Sr K2/27/2021 1:46:53 AM
   of 66
I knew her from Square, but not that about her prior steps.

Where Nextdoor’s CEO Looks for Neighborly Advice

Sarah Friar relies on family and friends as the foundation for her own social network

Feb. 27, 2021 12:00 am ET

In Personal Board of Directors, top business leaders talk about the people they turn to for advice, and how those people have shaped their perspective and helped them succeed. Previous installments from the series are here.

When Sarah Friar landed in Silicon Valley, she thought it would be a temporary stay. Two decades later she runs a San Francisco social media network used by one in four U.S. households.

It started in the late 1990s when Ms. Friar was a young consultant with McKinsey & Co. in London, and many of her colleagues wanted to attend Stanford University’s business school in California. She followed suit, thinking she would return home to the U.K. in two years. But dot-com mania struck, and after getting her M.B.A. she took a job analyzing technology stocks for Goldman Sachs Group Inc.

“I am probably, frankly, better lucky than good,” said Ms. Friar.

After more than a decade at Goldman and stints as a finance executive at Inc. and Square Inc., Ms. Friar in 2018 became boss of Nextdoor Inc.—a neighborhood-focused social network where locals come to swap recommendations for babysitters and handymen and post rooms for rent and items for sale.

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