|Taco Bell partnering with Beyond Meat to create plant-based protein|
Taco Bell announced Thursday that it has partnered with Beyond Meat Inc. to create a plant-based protein that will begin testing in the next year.
Taco Bell announced Thursday that it has partnered with Beyond Meat Inc. BYND, 7.67% to create a plant-based protein that will begin testing in the next year.
This is the brand’s first steps into the world of plant-based meats. Other big fast-food names including fellow Yum Brands Inc. YUM, 2.06% chain KFC and McDonald’s Corp. MCD, -0.55%, which is expected to launch the McPlant in 2021.
Beyond Meat has partnered with and popped up on menus across the culinary spectrum.
This week, the company announced that plant-based Beyond Breakfast Sausage will be offered as part of a free breakfast promotion at Gregorys Coffee in New York City, Love Burger Shack in Dallas, Craftsman & Wolves in San Francisco, and PLNT Burger in Washington, D.C. among other places.
Beyond Meat shares jumped 7% in early Thursday trading after the Taco Bell announcement.