We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Alibaba Group Holding Limited
BABA 94.20-0.6%Aug 15 4:01 PM EDT

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
From: Julius Wong10/26/2020 7:07:13 AM
   of 833
BMW and Alibaba join hands to promote digital transformation across businesses
Oct. 26, 2020 6:15 AM ET|About: Alibaba Group Holding L... (BABA)|By: Niloofer Shaikh, SA News Editor

BMW ( OTCPK:BMWYY) and Alibaba (NYSE: BABA) signed a Memorandum of Understanding for strategic partnership in Beijing to leverage their own resources and carry out comprehensive cooperation in branding, marketing, channels, end-to-end operations, services, information technology, etc., aiming to implement the digitalization strategy into BMW’s full business process and enable dealers to provide an end-to-end and online-to-offline digital experience for customers.

BMW and Alibaba will jointly launch the first online sales and services businesses engaging dealers among premium auto brands, to create a seamless end-to-end online-to-offline digital experience.

In the future, online traffic will be directed to BMW dealers to create more business opportunities for them.

With the assistance of Alibaba’s membership system, BMW and MINI will launch brands’ membership services and marketing campaigns on Alibaba’s various online platforms to enhance customer loyalty, increase their level of activity, and drive business growth.

Jochen Goller, President and CEO of BMW Group Region China, said, “Cross industry collaboration and open innovation exchange are indispensable in accelerating the ongoing digital transformation of our company. As one of China’s leading tech enterprises, Alibaba has unique competencies in terms of digital technologies, large scale customer platforms and channels as well as targeted consumers operations. We are delighted to join hands to create holistic online-to-offline digital brand experiences for our Chinese consumers, and at the same time increase our portfolio of digital products and services.”
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext