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Technology Stocks : DLB Dolby Laboratories
DLB 76.00+3.6%Jun 24 4:00 PM EDT

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A.J. Mullen
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From: Cooters10/17/2020 12:33:35 PM
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Apple’s Surprise iPhone 12 Pro Upgrade Suddenly Changes The Game

forbes.com

Apple’s new iPhone 12 Pro has a game-changing feature which no other device in the world can offer.


Speaking at the company’s October 13 “Hi, Speed” event, Greg Joswiak, Apple SVP, Worldwide Marketing, introduced several new ‘Pro’ camera features coming exclusively to the iPhone 12 range. Perhaps the most exciting among these is the news that Apple’s new flagships will be able to shoot, edit and share video in Dolby Vision HDR.

This is an incredible achievement for Apple as, according to Joswiak, the iPhone 12 models are the only devices in the world that can do this.

Compared to the standard dynamic range recordings achievable with most cameras, Dolby Vision allows for the display of a far wider range of bright and dark shades simultaneously, enabling recorded content to use the full quality of a Dolby Vision enabled display such as a high-end TV.

Adding this capability to the iPhone 12 increases Apple’s significant lead over the competition when it comes to mobile video capture, allowing consumers to create content in Dolby Vision for the first time, but also cementing the iPhone’s positioning as a viable professional video capture tool. To emphasise this point, the keynote also featured a short film by The Revenant cinematographer, Emmanuel Lubezki, which was shot on iPhone 12.

The impact of HDR video, especially on smartphone-sized displays, can be far more significant than stepping up to 4K or even 8K resolution as its improved dynamics and color are immediately noticeable at any distance from the screen. This will give content creators using the iPhone 12 a significant advantage when it comes to making their content stand out from the crowd.

However one problem still remains, while the iPhone 12 is happy to display Dolby Vision content, the rest of the world has yet to catch up. YouTube can host HDR content, but the vast majority of apps currently cannot, limiting the potential audience for Dolby Vision video. It’s quite telling that even Apple’s keynote wasn’t streamed in HDR.

Full Dolby Vision support has been made possible only thanks to Apple’s home-grown A14 chipset which is significantly faster than anything available to Android devices. And, with this one feature, Apple has put itself in a truly dominant position which the competition is currently unable to challenge. Qualcomm’s forthcoming Snapdragon 875 chipset, set to power the next generation of Android flagships, enables HDR video capture, but has no support for Dolby Vision and can’t match Apple’s editing capabilities.

For now at least, If you want to shoot, edit and view Dolby Vision video, you have no choice but to buy an iPhone 12.
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