|Amazon rolls out palm-recognition technology which allows contact-free transactions |
Amazon has introduced new palm recognition technology in a pair of Seattle stores and sees a broader potential audience in stadiums, offices and other gated or secured locations.
Customers at the stores near Amazon’s campus in Washington can flash a palm for entry into secured areas and buy goods.
The company chose palm recognition, according to Dilip Kumar, vice president of Physical Retail & Technology, because it’s more private than other biometric technology, and a person would be required to purposefully flash a palm at the Amazon One device to engage.
“And it’s contactless, which we think customers will appreciate, especially in current times,” Kumar wrote in a blog post Tuesday.