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Technology Stocks : Digimarc (DMRC)
DMRC 17.19-0.8%May 29 4:00 PM EDT

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From: rogermci®2/13/2020 5:58:51 PM
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This is a direct Linked-In answer from P&G to a question from someone following DMRC. After a long search, they've found the right successor to the traditional barcode: digital watermarking, not RFID or QR codes. Not news, but it hasn't been stated so clearly before either. The implication is not just about recycling, but about P&G's future package design.

"Sergio Barbarino MSc. MBA FRSC - Research Fellow at Procter & Gamble 2d
We probably have finally found the right successor to the barcode... ["digital watermarks, obviously," Barbarino says a few posts later] after a long search that included the invention of the RFID and a craze for QR codes. Persistence and determination of generations of FMCG innovators at P&G and other companies, and of course Gian De Belder got us here."

To the question of how many companies are on board with HG2, DeBelder personally answers:

"Gian De Belder - Proctor and Gamble
Circular economy & packaging sustainability at P&G 2d
That were the 30 original companies 2016-2019. We now have more than 160 stakeholders that have shown confirmed interest..."
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