|Here are Disney’s hurdles in becoming an international streaming sensation |
Walt Disney Co. breezed past analysts’ estimates for its new Disney+ streaming service, which was unveiled in November.
Still, there are a few hurdles that remain before Disney DIS, -1.16% can be considered a global sensation. The Burbank, Calif.-based company may be the world’s most recognized media brand, but it’s not immune to the challenges of the over-the-top (OTT) television environment, especially for subscription video on demand (SVOD).
Chief Executive Officer Robert Iger, in the first earnings report since the company released Disney+, said Tuesday it got 26.5 million subscribers through the end of December. Growth continued in the current quarter, with another 2 million subscribers added, bringing the total to 28.6 million. To put that number in perspective, Hulu recently passed 30 million subscribers despite launching 12 years ago.
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