|The Mini-Short Video Revolution-Fad or Growth Opportunity|
About 18 months ago, I was told by Hollywood insiders I know that Jeffrey Katzenberg was working on a concept where he would develop high-quality stories in short bites. What was described to me was short novella’s that focused on delivering them on smartphones.
AT CES this year, Katzenberg and his partner in this venture, former HP CEO Meg Whitman, talked about their Quibi Venture. In their keynote, they told this CES audience the following:
“What’s the next big opportunity in entertainment?” asked Jeffrey Katzenberg, founder of Quibi. “We’re living through another revolution in entertainment. Mobile phones are the most widely distributed, democratized entertainment platform the world has ever seen.” Collaborating with A-list celebrities and directors the likes of Steven Spielberg and Reese Witherspoon, as well as major news and sports studios, Quibi promises fresh and original content that is different from what the streaming and entertainment industry already has. “We fill a niche [other platforms] don’t. We provide content for people on the go,” said Meg Whitman, CEO of Quibi, who was also previously CEO of Hewlett-Packard and eBay.
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