|Hi Bob: Just my guess FWIW, but IMO I'd think they keep it? The American love affair with TRUCKS and you should know. :+ ) Given the price of the new ones. I'm guessing profit Margins in trucks must be among the best in the industry? I'm guessing RAM trucks are lagging Ford & GM? Having it as a stand alone with out the backing of a corporate parent IMO weakens the brand. On your side of a hypothetical spin- off. A improve the balance sheet & Scale of small cars as you've stated. To many layers of corporate management in the Ram brand likely leaves the brand less adaptive to quicker change. C/F would still have the Jeep line, a coveted brand and most likely more profitable than Ram. The Ferrari spin -off seems to have went well. This is more your expertise, so maybe I'm off the mark. I'm sure you remember like myself, when AMC owned Jeep. and that weird car the Pacer. Related Thought- It also seems most of the EV are smaller cars. Maybe an Advantage for the European market, and Future US market? |
I sure miss my Silverado truck. Yeah, I could afford a new one, but I'm kind of frugal when it comes to buying new vehicles these days.
Things didn't seem to work out to well when Daimler owed Chrysler.
Daimler CEO says there are no plans to pursue a merger or spin-off