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Strategies & Market Trends : Speculating in Takeover Targets
CTG 7.410-1.1%Mar 24 4:30 PM EDT
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To: robert b furman who wrote (5553)9/27/2019 10:22:26 AM
From: richardred  Read Replies (1) of 6564
 
Hi Bob: I think the brand definitely appeals to many baby boomers to, like your friends. I think the nutty Duluth commercials created brand awareness among all clothing buyers. I also think the newer generation is liking doing more outdoor activities like hiking. For this brand to thrive it must appeal to all generations. Hopefully more than the Stitch Fix model. This most definitely is a contrarian pick. I still think the stock has takeover appeal as long as the brand goes to a bigger company who can bring cost down. IMO many founders will sell if they know their company goes into strong hands where workers will keeps jobs through growth and expansion of the brand. I Hypothetically mentioned Amazon, but IMO VF Corp. Northface/Timberland ect. fits quite nicely to. I once owned Champion Products of Rochester which was acquired by Sara Lee/ Hanes. Warren Buffett bought my Russell athletic. He also bought Fruit of the Loom earlier. However nobody bought my Starter corp and it went bankrupt. Nike & Under Armor lead the pack in sports wear. Nike has been on a tear of late. In clothing Champion and Russell Brands IMO are tired brands. Nike and Under Armor are more modern and have better carrying power. I'm just thinking, eventually Duluth can carve out a building a more profitable niche with a parent.



P.S.

Hopefully more women will like their flannel pajamas on a cold winter night. :+ )
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