|Lets see what MU said in their call about stuff that may affect SIMO's business......|
NAND elasticity is driving robust demand growth, causing industry inventories to improve rapidly.
In SSDs, the industry transition from SATA to NVMe in fiscal 2019 continued at a rapid rate. While we have been late to the NVMe market, our progress positions us to gain share starting in fiscal 2020. For OEMs, building on strong growth last quarter, we more than tripled revenue shipments of our NVMe client SSD sequentially with sales penetration in multiple Tier 1 PC OEMs.
Our QLC-based NVMe consumer SSD was a best-selling SSD on Amazon Prime Day in North America. Our consumer SSD segment achieved record revenue and unit shipments with bits posting triple-digit percentage growth year-over-year, driven by our strategy to pursue channel expansion that extends our geographical and customer reach.
Price elasticity is driving an increase in attach rates and capacities, leading to solid demand growth across client and consumer SSDs. We are also making solid progress on advancing our roadmap of NVMe SSDs for the enterprise and cloud markets.
I don't know if MU's NVME SSDs use an internal MU controller or a SIMO controller.....
In fiscal 2019, we delivered mobile revenue that was down only 3% from 2018’s record performance, despite a significant drop in market pricing and the impact from the addition of Huawei to the Entity List. Our mobile margins were resilient, and our managed NAND bit shipments in fiscal 2019 more than tripled year-on-year, driven by growth of MCP and discrete NAND eMMC and UFS products.
In the fiscal fourth quarter, we started volume shipments of a new leading-edge UFS-based MCP that uses our 1Z LPDRAM. This new UFS MCP will bring flagship-like performance and densities to mid and high-end smartphones.
In the PC market, DRAM module and SSD shipments continued the growth trend from last quarter, as CPU shortages further subsided.
Turning to NAND industry outlook, demand elasticity and industry supply reductions are resulting in improving market conditions and declining industry inventory.
Revenue for the Mobile Business Unit in fiscal Q4 was $1.4 billion, up 20% sequentially and down 26% year-over-year. Both DRAM and NAND bits had strong growth driven by seasonality and continued content growth in smartphones. Our mobile business gained share in the year, driven by a stronger product portfolio.
we expect bit shipments for both DRAM and NAND to grow in fiscal Q1, with NAND increasing more than DRAM.
on the inventory question, if you – so we had 143 days of inventory in the third quarter that came down to 131 days in the fourth fiscal quarter. If you kind of break that out between DRAM and NAND, DRAM was meaningfully below that and NAND was meaningfully above that. I would say in terms of days, obviously in absolute dollars, DRAM has more inventory than NAND.
I’ve reported in my prepared remarks on the tremendous progress that we have made with our mobile business, and most of it is driven by the progress on the managed NAND side and we plan to continue to increase that part of the business in fiscal year 2020.
And as we now have expanded our portfolio of NVMe solutions actually have introduced our first NVMe solutions during fiscal year 2019. Now we can leverage those solutions to expand our opportunities in fiscal year 2020 and we certainly look forward to gaining share and assuming gaining share in SSD on fiscal year 2020.