|Today, I had some burgers for dinner made from The Meatless Farm Co, "Meat Free Ground", which was on sale at Whole Foods.|
Apparently, the packaging / product name has recently been slightly altered since this image off the web was put up - "Mince" has been changed to "Ground".
While the product in its packaging seems to have been designed to look very much like ground beef, when cooked the burgers look a bit too dark red. It tasted good, but it did not taste like meat. IMO, this product is wholly inferior to the Impossible burger, which gives one a very strong "meat" experience when eating it.
IMO, this product in its current form is not a viable contender in the meatless meat wars. It tasted good. It didn't taste good enough, or like beef. Carnivores won't give up meat for this.