|E-commerce platform Shopify has quietly made an acquisition to continue its expansion of the services and products that merchants can sell and purchase through its platform. It has acquired Handshake, a New York startup that offers a commerce platform for businesses that sell wholesale goods.|
The opportunity that Handshake had identified, and now Shopify is targeting, is the area of the e-commerce market where brands and other merchants sell items wholesale, potentially alongside retail efforts also focused on consumers.
This is big business: a recent report found that B2B e-commerce sales in the U.S. alone passed $1 trillion for the first time in 2018. As with consumer-focused sales, platforms like Handshake’s offer merchants the ability to handle these sales directly, rather than handing off the sales to third-party marketplaces, where the merchant also needs to pay a commission to the third party and need to play by its rules.