|Cultural Tree Huggers Push Impossible Foods To $2 Billion Valuation|
Plant based meat alternatives company Impossible Foods just got a huge cultural endorsement and money from Serena Williams, Jaden Smith, Trevor Noah and Jay-Z. In its latest funding round they picked up another $300 million from investors with a new valuation of $2 billion, as they aim to completely remove animals from the food system by 2035.
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Jay Z famously rapped “Difficult takes a day, impossible takes a week” and he along with others figured out in short order how to get in on the vegetable-based faux meat companies movement. Impossible Foods has deals with big real meat restaurant chains, including Red Robin, White Castle and Burger King, and plans to launch in retail stores later this year.
It’s great that so many black cultural trendsetters are putting their money where the mouth is, especially with hypertension and heart disease so common within this community. CultureBanx reported nearly 44% of African American men and 48% of African American women have some form of cardiovascular disease that includes heart disease, according to the CDC. The government group notes one of the ways to control these diseases is through a healthy diet, so perhaps plant based alternatives can help bring these numbers down in the black community.
Not only can companies like Impossible Foods have a positive impact on the health of African Amerians, its investors stand to make a lot of money. The Good Food Institute (GFI) reported investment in this space has reached $16 billion over the last decade. Also, supermarket sales of meat alternatives grew 19% to $878 million last year, according to Nielsen data. Even though sales of plant-based meat alone generated $684 million in 2018, it still pales in comparison to the $270 billion in annual U.S. meat industry sales.
</snip> Read the rest here: forbes.com