|Adobe and Software AG Partner to Advance Customer Experience Management|
Adobe Experience Platform and Marketo Engage Combined With Software AG’s Technology Helps Companies Stitch Customer Data From Across Systems
Adobe Experience Platform eliminates data silos by stitching together data from across the enterprise, enabling real-time customer profiles that are fueled by Adobe Sensei artificial intelligence and machine learning. Software AG’s technology establishes enterprise-wide connectivity between CRMs and applications, as well as multiple backend systems. This connectivity comes with ready-to-use integration recipes and easily configurable data connectors. The combined offering lets brands move a customer’s key enterprise data into Adobe Experience Platform via Software AG’s integration platform, resulting in a more complete view of the customer journey, making personalization at scale a reality for enterprises.
Leveraging Software AG’s strength in developing integrated SAP solutions, the partnership will also introduce a new data connector between Marketo Engage and SAP solutions that will seamlessly sync account scoring behavior (e.g. visited key web pages, opened email, attended an event) and other marketing data with sales activity and pipeline data.
“Adobe and Software AG are coming together to deliver a solution that will enable enterprises to harness and action large volumes of customer data to deliver personalized, real-time customer experiences at scale,” said Shantanu Narayen, president and CEO, Adobe.