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Technology Stocks : OLED short side forum
OLED 174.65+1.5%3:59 PM EDT

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From: MorganBucks1/3/2019 5:09:46 PM
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Samsung — MicroLED, More 8K Options and New Looks for QLEDLast year's CES saw Samsung grabbing attention with new resolutions, new designs and even a new display technology, and we can expect each of those trends to carry forward in 2019.

One of the biggest announcements at last year's CES was the giant 12-foot home-theater display that Samsung calls The Wall. The floor-to-ceiling display uses Samsung's new microLED display tiles, with dozens of small modular segments joining together to make the enormous screen. Though it was mostly a showpiece last January, The Wall has been available since mid-2018, and early reports suggest that Samsung will have a scaled-down version of its microLED display at CES this year.

Samsung is leading the market in 8K TVs, thanks to the launch of the 85-inch Q900R QLED 8K TV, the first commercially available 8K set, which sells for $14,999(US)/£14,999(UK). But while the U.S. has only been able to get 8K in the 85-inch size, the U.K. market also saw the 65-inch Q900R QLED, which puts the 33-million-pixel display into a more mainstream size. Chances are very good that we'll be seeing a similar 65-inch model launched in the U.S. for 2019, as well as a potential 75-inch model that fits between the two in both size and price.

Samsung's design-first lifestyle TV, "The Frame" has also been a big hit for the company, putting a slim 4K TV into a tasteful design that mimics a framed photo or painting hung on the wall. Samsung has recently announced partnerships with several galleries – New Zealand's Te Papa gallery, Italy's Uffizi galleries and The Van Gogh Museum in the Netherlands – to bring 62 classic artworks to the art store that accompanies The Frame. Launched in 2017 and refreshed in 2018, this announcement suggests another refresh is coming in 2019.

Finally, we can expect Samsung's QLED line to keep going strong in 2019. The premium TV line uses quantum-dot technology to offer the best LCD panels around, but early reports suggest new refinements to the technology, such as advanced filtering for better black levels, enhanced backlight and (hopefully) a smarter version of the Bixby voice assistant. Samsung has continued to incorporate Bixby into its smart phones and smart TVs, but we hope to see the voice assistant get improvements in voice recognition.
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