|...For the survey of 2,500 U.S. adults conducted in May, Cowen & Co. asked, “Which platforms do you use most often to view video content on TV?” Overall, Netflix captured the No. 1 with 27% of total respondents, followed by basic cable at 20%, broadcast at 18% and YouTube at 11%.|
When looking at adults 18-34, Netflix’s lead is even more dramatic: Nearly 40% of those in the younger demo said Netflix is the platform they use most often to view video content on their TVs — well ahead of YouTube (17%), basic cable (12.6%), Hulu (7.6%) and broadcast TV (7.5%).
Among Americans who subscribe to traditional pay-TV service (i.e., excluding cord-cutters and cord-nevers), basic cable came out on top as the top choice for TV viewing on Cowen & Co.’s survey. Still, Netflix was a very close second: For those who subscribe to a traditional TV package, basic cable was the top response (26%), followed by Netflix (24%) and broadcast TV (19%)...