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Biotech / Medical : Biotech Valuation
BTK 5,254-0.1%Apr 29 4:00 PM EDT

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To: DewDiligence_on_SI who wrote (49667)2/27/2018 7:37:57 PM
From: Biomaven  Read Replies (1) of 51532
 
>>If the clicks are being driven by ever-smarter targeting of ads, wouldn't you expect that revenue per click would be rising? But the reverse is true: revenue per click has been steadily falling.

Yes, provided that advertisers know how to use the system properly and correctly evaluate the impact of the ads. So there might be some catching-up to do before any improved targeting allows FB to charge more.

Wonder how FB revenue/click compares with the web in general?
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