We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Biotech / Medical : Biotech Valuation
BTK 5,254-0.1%Apr 29 4:00 PM EDT

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: DewDiligence_on_SI who wrote (49667)2/27/2018 7:37:57 PM
From: Biomaven  Read Replies (1) of 51532
>>If the clicks are being driven by ever-smarter targeting of ads, wouldn't you expect that revenue per click would be rising? But the reverse is true: revenue per click has been steadily falling.

Yes, provided that advertisers know how to use the system properly and correctly evaluate the impact of the ads. So there might be some catching-up to do before any improved targeting allows FB to charge more.

Wonder how FB revenue/click compares with the web in general?
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext