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Biotech / Medical : Biotech Valuation
BTK 5,254-0.1%Apr 29 4:00 PM EDT

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To: Biomaven who wrote (49666)2/27/2018 7:20:22 PM
From: DewDiligence_on_SI  Read Replies (1) of 51531
FB has nearly "solved" advertising by allowing effective microtargeting, and the advertisers will increasingly take advantage of this to customize and target ads.
If the clicks are being driven by ever-smarter targeting of ads, wouldn't you expect that revenue per click would be rising? But the reverse is true: revenue per click has been steadily falling.
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