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Biotech / Medical : Biotech Valuation
BTK 5,254-0.1%Apr 29 4:00 PM EDT

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To: Biomaven who wrote (49666)2/27/2018 7:20:22 PM
From: DewDiligence_on_SI  Read Replies (1) of 51531
 
[OT/FB]—
FB has nearly "solved" advertising by allowing effective microtargeting, and the advertisers will increasingly take advantage of this to customize and target ads.
If the clicks are being driven by ever-smarter targeting of ads, wouldn't you expect that revenue per click would be rising? But the reverse is true: revenue per click has been steadily falling.
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