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Biotech / Medical : Biotech Valuation
BTK 5,254-0.1%Apr 29 4:00 PM EDT

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To: Robohogs who wrote (49665)2/27/2018 4:24:07 PM
From: Biomaven  Read Replies (1) of 51531
 
So the contrary view is that FB has nearly "solved" advertising by allowing effective microtargeting, and the advertisers will increasingly take advantage of this to customize and target ads.

Traditional ads are so wasteful that increasing effectiveness far outweighs metrics like time spent on FB. I don't really follow the stock (only so much time in the day!) but are there revenue metrics like CPM numbers that would allow you to see if they can increase ad costs over time?
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