|Looking for Google market share. Article does not provide it. If Apple has 14% Google may have 5%???|
Apple iOS And Google Android Smartphone Market Share Flattening: IDC
Doug Olenick , Contributor
Opinions expressed by Forbes Contributors are their own.
The smartphone market may have hit a plateau with the research firm IDC stating that there will be only moderate unit shipment growth and little shift in market share between Apple's iOS and Google's Android over the next four years.
IDC most recent data shows Apple increasing the number of iOS units shipped between 2015 and 2019 from 237 million to 274.5 million , but it's market share will dip 2.2 percent to 14.2 percent. During the same period the number of smartphones using Android will hit 1.53 billion, up from 1.2 billion in 2015, but its marketshare will remain static at about 79 percent.
However, for 2015 Apple will continue to be hot with IDC forecasting a 23 percent increase in units shipped, compared to just 8.5 percent for Android.
Overall, the market will continue to grow with 1.9 billion units expected to ship in 2019, an 8.5 percent increase from 2015, IDC said.
Android-based phones, like the Samsung6 Edge, will see it's market share remain static.
Interestingly it is the Windows Phone operating system that will pick up Apple's lost share during this period with shipments increasing 34.1 percent this year. IDC believes the number of smartphones using this operating system will more than double to 103.5 million between now and 2019 with its market share inching up a few points to 5.4 percent, from 3.2 percent.
Overall, IDC sees China as the primary reason for the lack of growth.
"As reported earlier in May, smartphone shipments in China actually declined year over year in the first quarter of 2015, showing that the largest market in the world has reached a level of maturity where rapid growth will be harder to achieve,” said Ryan Reith, Program Director with IDC's Worldwide Quarterly Mobile Phone Tracker. “This has implications for Android because China has been a critical market for Android smartphone shipments in recent years, accounting for 36% of total volume in 2014.”
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