|Amazon’s First NFL Game Draws 372,000, a Fraction of TV Audience|
By Eben Novy-Williams
September 29, 2017, 6:59 PM EDT
Amazon.com Inc.’s first National Football League broadcast drew 372,000 viewers who watched the game an average of 55 minutes on the internet giant’s Prime Video service -- a small part of the overall audience for Thursday’s game.
About 1.6 million viewers at least initiated a stream of the Green Bay Packers’ 35-14 victory over the Chicago Bears, the NFL’s oldest rivalry.
Twitter Inc.’s Thursday night streams last year averaged 266,000 viewers at any given time, the metric that best compares with traditional TV ratings. Twitter’s games were distributed for free, while Amazon’s were included in its paid Prime subscription.