Technology Stocks : Universal Display
OLED 115.65-0.6%Aug 17 7:27 PM EDTNews

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
From: MorganBucks9/1/2017 11:17:29 AM
   of 129

Panasonic, Samsung & 20th Century Fox Plan HDR10+ Certification ProgramPlatform to be open and royalty free

By: TWICE Staff

Share 6

Panasonic and Samsung are teaming up with 20th Century Fox to create an open, royalty-free dynamic metadata platform for high dynamic range (HDR)through a certification and logo program, tentatively called HDR10+.

The three companies intend to form a licensing entity that will begin licensing the HDR10+ platform in January. The entity will license the metadata broadly to content companies; manufacturers of Ultra HD TVs, Blu-ray Disc players/recorders, and set-top boxes; and SoC vendors. Licensing will be royalty-free with a nominal administrative fee. Further details will be announced at CES 2018 in Las Vegas.

Partners who wish to adopt the platform for HDR10+-compliant products will benefit from system flexibility, said the companies in a press release, allowing a variety of partners, including content creators, content distributors, TV manufacturers and device makers, to incorporate this platform and improve the viewing experience for audiences.

“As leaders in home entertainment content and hardware, the three companies are ideal partners for bringing HDR10+ into the homes of consumers everywhere,” said Jongsuk Chu, senior VP of Samsung’s visual display business. “We are committed to making the latest technology available in our TVs and are confident that HDR10+ will deliver premium quality content and enhance the way you experience television programs and movies in the home.”

See also: Samsung, Amazon Video Team To Deliver Updated Open Standard HDR10+

“Panasonic has a long history of working with industry leaders to develop lasting technical formats. We are delighted to work together with 20th Century Fox and Samsung to develop a new HDR format, which will bring consumers so many benefits,” said Yuki Kusumi, Executive Officer at Panasonic. “By offering considerable HDR picture quality improvements across a wider range of TVs while accelerating the amount of premium HDR content available, we expect HDR10+ to quickly become the de-facto HDR format.”

“HDR10+ is a technological step forward that optimizes picture quality for next-generation displays,” said Danny Kaye, executive VP at 20th Century Fox and managing director of the Fox Innovation Lab. “HDR10+ provides dynamic metadata, which precisely describes every scene to deliver unprecedented picture quality. Working in partnership with Panasonic and Samsung through the Fox Innovation Lab, we are able to bring new platforms like HDR10+ to the market that more accurately realize the vision of our filmmakers beyond the theater.”

Want to read more stories like this?
Get our Free Newsletter Here!

TAGS: HDR 20th Century Fox Panasonic samsung

Share 6


Dynaudio Reveals Product Lineup for CEDIA 2017 Calrec at AES New York 2017 Sonnet Releases 1TB Version of Lightning-Fast Fusion Thunderbolt 3 PCIe(R) Flash Drive Pro Audio Technology Launches Eight-Channel Amplifier with Balanced Audio Inputs and Most Affordable On- and In-Wall Speaker Yet Another Record-Setting KnowledgeFest Dallas For Mobile Electronics Association Parallel Names Skip Lockrem Sales VP Dirac Research To Introduce Consumer-Friendly Audio Room Correction Tool at CEDIA 2017 Dirac Research to Make its CEDIA Debut with Presentation on the Future of Audio Room Correction Technology Linkplay and Merus Audio Present High Efficiency Amplifier WiFi Platform PowerHouse Alliance Launches A2V Brand
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

Copyright © 1995-2018 Knight Sac Media. All rights reserved.Stock quotes are delayed at least 15 minutes - See Terms of Use.