|WSJ -- Apple’s iTunes Falls Short in Battle for Video Viewers .................................|
July 9, 2017
Apple’s iTunes Falls Short in Battle for Video Viewers
Amazon, Comcast are grabbing a bigger chunk of the digital-movie business
By Ben Fritz and Tripp Mickle
Apple Inc.’s iTunes Store -- already struggling against rising competition for music listeners -- is losing the battle for video viewers as well.
The company’s market share for renting and selling movies has been falling for several years, tumbling to between 20% and 35% from well over 50% as recently as 2012, according to people with knowledge of the matter.
No third parties track market share in the digital-movie business, making ...