Armada Data relaunches TheCarMagazine website
2017-03-10 11:17 MT - News Release
Mr. James Matthews reports
ARMADA DATA RE-LAUNCHES REFRESHED & REDESIGNED THECARMAGAZINE.COM
Armada Data Corp. has relaunched its refreshed and redesigned automobile information website, TheCarMagazine (TCM). The launch coincides with Armada's reinvigorated market outlook as a newly debt-free company.
TCM is a user-friendly on-line portal with a mandate to be Canada's premier source for new car vehicle information. Debuting in May of 2002 and designed exclusively for the digital environment, TCM features an extensive library of new vehicle reviews, spectacular image galleries and a wealth of CarCostCanada-powered new vehicle pricing data.
Potential vehicle buyers can browse through detailed reviews of new cars and trucks manufactured for sale in Canada -- not only for the current model year but for previous years as well. TCM is a virtual fountainhead of informative automotive data ranging from discounts to buyer reviews, and much, much more. The continually updated website boasts extensive new car research features geared to assist new vehicle buyers in navigating the ever-changing automotive marketplace. This recent comprehensive refresh builds on years of constructive feedback by site users, resulting in a wealth of helpful features while further refining the "just one click" user experience.
"One of TCM's greatest virtues is that it's designed by Canadians, for Canadians," stated Eli Oszlak, chief technology officer for Armada. "Bombarded as we are by U.S.-based media, Canadian new car buyers may be unaware that vehicles sold here are often built and packaged differently from their U.S.-built counterparts."
Indeed, vehicles built for the Canadian market can have different model designations, different levels of standard and optional equipment, and even different engine options. On-line auto reviews pulled from Internet searches and featured in the most popular car and truck print magazines are usually American-based, and as such, do not mention these differences. "This can leave Canadian new vehicle buyers frustrated to say the least, hindering their ability to conduct accurate research. In the end, Canadian vehicle buyers get hurt where it hurts the most: in their wallets. TCM puts the concerns of Canadian vehicle buyers front and centre, saving them time and money," added Mr. Oszlak.
As Canada's most comprehensive new vehicle buyers guide, TCM addresses these issues head-on. Throughout its existence, TCM has highlighted the many disparities between U.S.-built and Canadian-built vehicles. TCM's paramount objective has been and continues to be empowering Canadian new vehicle buyers with accurate, up-to-date data and information about Canadian-specification vehicles -- the vehicles they will actually be buying. This focus on domestic market vehicles makes TCM the obvious choice when it comes to researching new cars in Canada.
TCM enjoys a mutually beneficial association with LeaseBusters, Canada's leading lease takeover destination, and FinanceBusters, your one-stop shop for IPO integrity preowned vehicles. By virtue of its comprehensive domestic-oriented database, TCM has become the premier automotive research site for LeaseBusters and FinanceBusters members. It is a match made in car-owning heaven, since many customers will buy or lease a new vehicle after liberating themselves from their current obligations via LeaseBusters and FinanceBusters.
Armada hits the ground running in 2017 by virtue of being debt free after repaying a corporate loan in full. "I am pleased that the company's performance has allowed repayment of these notes payable," stated controller and chief financial officer Elizabeth Matthews. "And I'm glad our cash position has recovered enough to pay them out." Ms. Matthews also stated that she is thankful to the related-party company for providing loans that enabled the company's recovery.
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