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From: JakeStraw10/6/2016 8:32:47 AM
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Salesforce is enhancing its IoT data processing services

Salesforce announced at its Dreamforce annual conference that it would be making two updates to its Thunder IoT cloud, according to PCWorld.

First, the platform will be getting an IoT Traffic Monitor, which will enable companies using Salesforce to better manage where their assets are and how they are operating. Second, the company showcased an IoT Profiles feature, which combines data generated by the company's IoT devices with data already stored in Salesforce.

The company also announced the expanded availability of its Einstein AI/machine learning solution. Einstein helps companies better analyze the data stored on their Salesforce platform and can perform advanced analytics. If IoT Thunder and Einstein are integrated with each other, IoT end users will be able to get a better analysis of their devices and the data being generated. Salesforce says that these predictive models are designed to learn and self-adjust based on the relevant data that is collected and sent to the platform.

Salesforce is making a good move by investing in data collection through IoT devices. The client management platform is one of the most popular of its kind among sales teams around the world. If it's to maintain this status, it will need to deliver up-to-date and accurate data from as many sources as possible, which the collection and analysis of numerous IoT data points can help it do.
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