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Strategies & Market Trends : Speculating in Takeover Targets
ULBI 7.450-4.7%9:30 AM EST

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To: richardred who wrote (3865)1/27/2015 10:24:28 AM
From: richardred   of 7139
 
Hershey close to acquiring healthy snacks company Krave -sources


Jan 27 (Reuters) - Chocolate maker Hershey Co is in late-stage talks to acquire Krave, a maker of healthy beef, turkey and pork jerky snacks, according to people familiar with the matter.

The deal is expected to value Sonoma, California-based Krave at between $200 million and $300 million, the people said this week. An announcement could come as soon as this week, they added.

Consolidation in the so-called better-for-you snacking category has picked up in the last year as consumers' eating habits have begun to shift.

Recent deals have included JM Smucker Co's acquisition of fruits and nuts manufacturer Sahale Snacks in August and TreeHouse Foods Inc's purchase of trail mix maker Flagstone Foods in June.

The U.S. snack industry is a $35 billion market, according to market research firm IBISWorld, with annual growth of around 4 percent.

finance.yahoo.com

P.S. <o> Wink

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