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Technology Stocks : Oracle Corporation (ORCL)
ORCL 54.02-0.3%Aug 13 4:02 PM EDT

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From: JakeStraw12/22/2014 10:25:05 AM
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Oracle to buy Datalogix, expand in online advertising services
bizjournals.com

Datalogix maintains a massive database of retailer purchasing information and functions as a third-party intermediary between brands and social media sites online, notably Facebook and Twitter. Datatlogix's technology allows online ads to be specifically targeted to likely customers, but without their personal identity being shared.
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