|Allot Communications Receives Order from Tier-1 Mobile Operator in EMEA for Analytics and App-Centric Plans|
Solution to facilitate time of day and zero-rated app-centric plans for 4 Million Subscribers
The solution will allow the Tier-1 mobile operator to conduct in-depth monitoring and usage reporting and launch innovative plans for its subscribers. Among the application-centric plans, this operator will offer zero-rated plans for video streaming services and social media services (such as Facebook). The operator is planning to offer zero-rated plans at specific times during the day.
"As mobile data usage continues to skyrocket, improved intelligence of all subscriber activity is crucial to mobile operators looking to create charging models that benefit both operator and subscribers," said Yaniv Sulkes, AVP Marketing at Allot Communications. "With the Allot solution in place, this operator can now act on network analytics insights and roll-out smart-charging plans. It enables the service provider to offer application-centric plans, which were found in the Allot Mobile Trends Charging Report H1 2014 App-Centric Operators on the Rise, to show higher ARPU and lower churn for operators."