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Strategies & Market Trends : Speculating in Takeover Targets
ULBI 10.94-1.9%Jul 19 4:30 PM EDT

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To: richardred who wrote (3474)2/4/2014 11:58:14 AM
From: richardred   of 7071

Very interesting superbowl commercial and in my iconic brands name list. Best Buy turned around quite nicely and has since pulled back. RSH stock is still saying prove it. Still no interest as an investment IMO the SB ad showed they realize they do have an identity problem with the new generation. The Trekkies generation waning.

<blockquote class="twitter-tweet" lang="en"><p>Acclaimed Hedge Fund Manager Takes Big Stake in RadioShack Corporation Stock (RSH): <a href=""></a> via <a href="">@themotleyfool</a></p>— Richard - richardred (@rreding1) <a href="">January 22, 2014</a>
<script async src="//" charset="utf-8"></script>
<img src="Acclaimed Hedge Fund Manager Takes Big Stake in RadioShack Corporation Stock (RSH): via @themotleyfool

— Richard - richardred (@rreding1) January 22, 2014 ">

By Jeff Macke 3 hours ago Breakout

“The 80s called. They want their store back.”

During a game that called to mind the decade where the Denver Broncos got blown out of three Super Bowls, the funniest ad came from a company that has been struggling to turn itself around for more than 25 years. RadioShack’s ( RSH). The “ In With the New” spot hit the bulls-eye with cameos from Hulk Hogan, Mary Lou Retton and even Alf. Unfortunately it’s going to take more than Generation X nostalgia and self-deprecation to change the fortunes of a company still best known for selling remote control toys, Boom Boxes and speaker wire.

It’s a triumph of perseverance that RadioShack has made it this long. A physical retailer selling consumer electronics, the Dallas-based company has been tweaking its stores and trying to recreate its image since the early 90s when it was still selling Tandy computers. Unfortunately the efforts have never been exactly right. Half-hearted efforts to take on Best Buy ( BBY) with initiatives like opening enormous Incredible Universe electronics warehouses and trying to rebrand itself as The Shack have never been able to get anything going with customers and build any turnaround momentum.

RadioShack’s core problem is simple: it sells consumer electronics out of physical stores in the age of the Internet. Whether it’s fax machines, build-it-yourself computers, or speaker wire, the products the company is known for either don’t exist or have been shrunk down and stuck in your cellphone. Not all the clever ads in the world can change the uncomfortable fact that RadioShack’s business model is out of synch with modern customers.

RadioShack has caught lighnting in a bottle with its throwback commercial. They’ve gotten Wall Street and shoppers to pay attention to them again, if only for a moment. Unfortunately when customers actually go to the stores they’ll find that most RadioShack locations look “retro” in the worst possible way. A clever campaign may be enough to generate a little publicity, but over the long-haul those investing looking for a RadioShack turnaround are going to be left crying “Where’s the beef?”
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