|Huawei Moving Upstream While Downsizing Its Smartphone Model base ... |
>> Huawei keeps its eye on higher end of phone market
-- Huawei executive Shao Yang (File photo/Chiu Wan-ren) --
Despite the hot sales of Chinese budget phone brand Xiaomi, leading Chinese mobile phone producer Huawei plans to keep its focus on the higher end of the market by bringing out one or two models priced at 2,600 yuan (US$430), competing directly with market leaders Samsung and Apple, said Shao Yang, vice president for terminal marketing of Huawei, on Dec. 12.
Shao made the remark at a year-end press conference in Beijing, in response to the news that Xiaomi had sold 10,000 of its low-priced Hongmi (Red Rice) phones in just 10 minutes in Taiwan last week.
Shao noted that Xiaomi has performed outstandingly well with its unique marketing approach and focus on a few "hot items," taking advantage of the desire of consumers for something different.
While Huawei is not considered as exciting as Xiaomi in the Greater China market, the brand is excelling in extending its global appeal, according to Shao, who added the company achieved remarkable sequential sales growth in many international markets worldwide in the third quarter, including 140% in Latin America, 50% in Southeast Asia, 45% in Western Europe, 45% in Russia and 50% in Africa.
Huawei plans to downsize its product range next year, when it will roll out only 10 or so models across the price spectrum, with one or two bearing a price tag of 2,600 yuan but boasting performance comparable to the high-end models of Samsung and Apple, Shao said.
Shao said Huawei will continue expanding in the US despite the company's well-publicized complications with the US government, saying that one advantage of overseas markets is that they work in line with commercial rules, rather than politics. ###
- Eric -