|Samsung Integrates Smartphones and Camera Businesses within IM (IT/Mobile) ...|
-- Samsung’s Galaxy NX Camera --
Samsung Electronics integrated the Digital Imaging Business Division, in charge of cameras, with the Wireless Business Division. Samsung Electronics began to create synergies between smartphones and cameras in a bid to capture the largest share of the global mirrorless camera market in 2015. Also, earlier this year, the company created the Enterprise Business (EB) Team, and turned the global B2B Center into a quasi-business division. Its intention is to reinforce B2B sales as the consumer goods market is saturated.
Samsung Electronics executed the reorganization on December 11.
Samsung Electronics maintained the 3-company business system: vice-chairman Kwon Oh-hyeon (DS: Device Solution), CEO Yoon Boo-geun (CE: consumer electronics) and Shin Jong-gyun (IM: IT Mobile). Global economic recession continues, but they performed excellently. We need to keep an eye on the IM Company during this organizational realignment. Samsung Electronics removed the Digital Imaging Business Division in charge of cameras. Samsung Electronics reshuffled it into the Imaging Business Team, and plans to make full use of the Wireless Business Division which has the leadership in the global market.
Samsung Electronics explained, “We will transplant the brand, sales networks, software competency and manufacturing competitiveness of the Wireless Business Division into the Camera Business Division, and integrate the technical know-how of the two business divisions into competency for differentiating our smartphones.” To increase its share of the camera market, it will take advantage of the networks and marketing know-how of the Wireless Business Division and enhance the camera competitiveness of smartphones at the same time. Under the Media Solution Center of the IM Company, Samsung Electronics created the Big Data Center. It looks like a measure to actively respond to changes in trends by means of Big Data analysis. Some business divisions, such as the Washing Machine Business Division, have already capitalized on the Big Data analysis technique to produce visible outcomes.
The DS Company will enhance its research competency. Its intention is to find future revenue generators like memory solutions, application processors (AP) and foundries. To this end, the Solution Development Office and the Modem Development Office were created in the Memory Business Division and the System LSI Business Division respectively.
Just a year after the establishment of the EB Team, the global B2B Center was elevated to a quasi-business division. It means that the company is reinforcing its overseas B2B sales and marketing. It looks like a measure to improve the profitability of the CE and IM Company. A Samsung Electronics insider said, “As it became a quasi-business division, manpower will be greatly increased.” Samsung Electronics, which has been concentrating on the consumer goods market, has been reinforcing B2B sales since 2011, and began to produce visible results this year. “The B2B Company is improving evenly in major markets around the world,” said a high-ranking Samsung Electronics official. “It is raising its market share by bringing B2B lineups to the market with a high level of reliability and brand awareness.” A representative example is that the Large Format Display (LFD) company saw its global market share go up from 12.0% in 2011 and 18.3% in 2012 to 25.5% in the first half of this year.
In the personnel shake-up, which was carried out on the same day, 5 out of 10 regional directors were transferred. Lee jong-seok, director in charge of North America (vice-president) will also serve as CEO of Samsung Telecommunications America (STA). Bae Gyeong-tae, director in charge of the Middle East (vice-president) will become director in charge of Korea, and Lee Chung-ro, executive director of the Digital Appliance Business Division, will become the director in charge of the Middle East.
Kim Seok-pil, vice-president in charge of Europe, will serve as head of the global marketing office and head of the global B2B Center, and Lee Seon-woo, head of the video strategy marketing team (vice-president) of the VD Business Division, will take charge of Europe. Lee Seon-woo will be replaced by Park Gwang-gi, vice-president in charge of Southeast Asia, who will, in turn, be substituted by Kim Moon-soo, executive director of Strategy Team 1 of the Future Strategy Office.
The vacant position of the HR Support Team will be filled by Park Yong-gi, executive director in charge of the HR Support Team of the Future Strategy Office, and Nam Gung-beom will become head of the Finance Team. Oh Gyeong-seok, vice-president in charge of the Development Office of the LED Business Division will take the helm as head of the LED Business Division. ###
>> Samsung Merges Camera And Smartphone Business Units For Tighter Synergy
There’s absolutely no denying that mobile phone cameras are more than just a check-box item but have actually moved to the forefront of a product’s feature set for many consumers. Apple's AAPL -1.1% iSight cameras in the iPhone have been sort of an industry watermark for quality and performance for a long time, while Android and Windows Phone devices have tried to play catch-up. More recently Nokia and Microsoft MSFT -1.42% have stepped up their game with the impressive optics and sensor combination of the Lumia 1020 and even the more standard setup of the Lumia 925 can offer imaging better than most Android phones on the market currently. However, it appears that Samsung has been taking notes and made a move just yesterday, to bring the company’s full resources to bear in an effort to make a better smartphone camera and potentially to sell a few more digital cameras as well.
In a news release at Korea’s etnews.com [above], Samsung announced that the company is merging their camera and mobile phone business units in order to cross-pollinate technology, IP base, manufacturing and marketing capabilities between the two divisions. Specifically, Samsung noted ” We will transplant the brand, sales networks, software competency and manufacturing competitiveness of the Wireless Business Division into the Camera Business Division, and integrate the technical know-how of the two business divisions into competency for differentiating our smartphones.” In turn, Samsung’s Camera BU will tap into the Mobile Phone division’s vast marketing resources to better push Samsung digital cameras in the market as well.
The move makes sense and Samsung has been tap-dancing around with the two product camps for a while, introducing devices like the Galaxy NX prosumer camera that merges an Android engine and large touch display into a single package for on-board image processing and easy social sharing. And of course there is the Galaxy S4 Zoom that basically sticks a 16MP sensor and 10X optical zoom lens on the back of Samsung’s darling top-end smartphone.
It will be interesting to see what Samsung brings forth in next-generation smartphone designs as the new combined entity, which is already up and running reportedly, pools its resources to improve Samsung’s mobile digital imaging experience. Point-and-shoot cameras are becoming more and more an endangered species it seems, as smartphone camera image quality and capability continues to evolve and improve. Regardless, you won’t see me letting go of my DSLR camera anytime soon. Smartphone cameras would have to come a long way before I’d trust special moment shots and real work photography to any device that fits in my pocket. That said, for “good enough” and on-the-go snaps, those compact point and shoot cameras are becoming less interesting every day.
- Eric -