|Allot's ClearSee Selected by Tier One Mobile Operator in EMEA|
Allot ClearSee Chosen to Provide Subscriber Behavior Analysis
Allot ClearSee provides crucial insight into network and subscriber activity, thereby allowing operators to identify the behavior of each subscriber and segment users according to their personal preferences. On this basis, the operator can determine the best and most profitable personalized services to offer to its subscribers, for example offering popular games to previously-identified interactive gamers. This level of marketing and segmentation results in increased Average-Revenue-Per-User (ARPU), customer satisfaction and loyalty, and thereby reduces churn. The EMEA operator is utilizing Allot ClearSee to provide insights into subscriber behavior, such as applications and services used most, as well as an analysis of online activity, traffic volume and trends.
"This Tier One EMEA operator joins a growing number of leading operators that are trialing Allot ClearSee around the globe in order to turn their own network data into an intelligent business tool," said Andrei Elefant, VP Marketing and Product Management for Allot. "This latest deployment underscores the positive feedback we have received on Allot ClearSee to date and emphasizes the market's overall need for telco-specific big data analytics tools."