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Non-Tech : Krispy Kreme Doughnuts, Inc. (KKD)
KKD 21.000.0%Aug 4 4:00 PM EDT

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To: Michael Wong who wrote (994)10/3/2013 10:23:07 PM
From: Jon Koplik  Read Replies (2) of 998
My thought on KKD (when the stock was "crazy low" ) was always : WTF is the stock doing down so low ???

As I think I said here on this message board previously --

Just the rights to the KKD name / logo / "brand" / etc. should be worth a LOT of money.

According to the Yahoo finance page on KKD

the market capitalization of KKD based on today's close (a bit above $21.00 per share)

is about $1.4 billion.

This (to me) does not seem "irrationally" high to me.

(It does not appear "crazy low," either.)


Main conclusion / analysis of KKD price / trading behavior over the past years :

The market was just WRONG when the shares were around $2 or $3 (roughly three years ! ) ( late 2007 through mid-2010)

It was "priced for" imminent Chapter 11 Bankruptcy, possibly (?)

The thing that annoys me ("to this day") is :

during those three years, several times, I seriously considered buying a lot of KKD, and the plan was : to then ... TRY real hard to do "buy and hold"

But -- three years of "the whole world" saying : you (Jon) are just stupid, and all of KKD is worth only a few hundred million dollars ...

just "wore me down," and I never bought any.

This "episode" will be "etched" in my memory for the rest of my life.

A business that has been around since ( I think) the 1930s, with huge "brand recognition," should be worth a fair amount of money !


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