LOL!! Thus far... they've not been well received.. or, received at all ? There actually aren't any, yet, to be received ?
And, the reality of what's been shown as "concept"... is that it's not wowing anyone...
With the iPhone 5 also not really wowing anyone... it appears there's not really that much of a reason for consumers to engage with either company's products...
But, Apple being vulnerable in its excess conservatism isn't saying Nokia is in any position to benefit ?
I agree with the link Lacim posted discussing the CONSUMER... noting that it is utility and service to the end user that is the real issue... with more of a focus on what the device can do for you, than there is on the technical aspects of its comparitive performance...
That the companies marketing efforts address that more, now... doesn't mean that the devices are doing a good job in better meeting needs...
I think it's a bigger issue than Apple and Nokia... although it does look like Apple and Microsoft becoming more like each other over time in every element other than the difference in perception enabled by their branding...
There appears to be a deficit in innovation occurring... with the capability of the engineering on the hardware side vastly outstripping the pace of innovation in any truly valuable new "consumer utility" at this point...
For Nokia, in particular, I think they're going to have to provide a reason for consumers to brave the "issues" in the market to choose them instead of a competitor...
I don't think that's happening at the high end...
It's possible still that they've got more of an advantage with the lower end products... which the pundits in the market tends to ignore as "not the bleeding edge"...
I've not thought that all the way through, yet...
Have discussed it a couple of time in context of "price wars" coming to this market...
But, it does look to me like we're past the point where the early adopters have all made their choices... they'll upgrade to newer products, choosing those that do both comport with their brand image requirements, and wow them with new utility they have to have... but, real market growth appears it is likely to come from those who've not yet adopted the newer tech... who likely have different drivers in making the decision to get a more complex and more expensive device...
And, for that... the winners are more likely to be those devices that don't make things hard... that are intuitive enough that theres not really even a learning curve... so that "turn it on and it works" is the level of user involvement required in enabling FULL function... basically the same issues as MSFT and AAPL have warred over in the desktop space for decades, now...
I don't see that issue as eclipsing the consumer interest in having the devices be MORE USEFUL...
I do think the industry, by kowtowing to the carriers, has been losing sight of what the primary utility is...
And, that issue is roundly ignored by pretty much everyone...
Microsoft looks to me to be better positioned than anyone else to do something that will work...
But, the issue is Microsoft being Microsoft... in everything... as in their approach to software design
They have a potentially useful collection of parts...
I have little faith that they'll find a way to put them together and make them work... this decade...
I don't see a Jobs like leader... no Gates, or Woz, for that matter...
Nokia... has layered over all of its pre-existing problems by also positioning itself to inherit all of the self delusions and self limits that MSFT sustains... which doesn't appear to me it will enable them to succeed well enough to re-establish much relevance in the market...
Elop appears to have focused considerable effort in "fixing" the things in the institution that weren't broken... in order to better align NOK with MSFT's view of the world, while gradually surrendering more over time of what were NOK's primary strengths...
In my view... there's no shortage of potential... I do understand why many others think they HAVE to be able to make this work well enough to restore NOK at least to being something that looks survivable...
But, that there is obviously a brass ring hanging right there waiting to be grasped... doesn't mean anyone is doing what's necessary to do to enable grasping it... ? |
