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Strategies & Market Trends : Paid Mailer Stocks

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To: peter michaelson who wrote (1199)7/26/2011 4:05:11 PM
From: Q.   of 1589
 
Peter, you were asking about the cost of mailers

"If you consider the printing and postage costs, $1,000,000 might send out how many mailers? 500,000?"

That would be $2 per mailer.

I looked for some ads, and it looks like 12-page full-color brochures cost about $0.40 each
pbdink.com

Postage is around $0.40 for standard (bulk rate) up to 3.3 ounces.

You'd have to pay somebody to do the mailing, too.

So I'd guess the total cost is somewhere around $1 for a glossy color 12 page mailer.

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