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Non-Tech : Spicy Pickle Franchising, Inc
SPKL 10.46-0.3%Oct 11 9:30 AM EDT
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From: alenor1/24/2011 5:43:39 PM
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From its recent press release:
"...The company also reported it has taken several actions to improve its guests' experiences in the Spicy Pickle restaurants. It has increased the meat amount in all of its sandwiches; is now serving orders on upscale white plates instead of traditional plastic baskets; and is introducing a new, exclusive bread formulation in its stores. In addition, bread will now be baked fresh daily in all stores instead of at night in its commissary, as it was previously done for half of its stores. In the BG Urban Café brand group, the company reported that four of its restaurants have now been rebranded under that new name and format, and they are on schedule to have all stores converted by April 2011..."

So far, the share price seems to indicate problems. Is the Pickle diluting? Perhaps not enough franchises to expect positive revenues soon?

alen
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