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Non-Tech : BFCI - Braun's Fashions

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To: J. Lawson who wrote (64)11/2/1997 5:24:00 PM
From: Ajay  Read Replies (1) of 88
 
I agree with Jim about the "cooked books". I just came back from Nebraska which had experienced heavy storms and I can tell you that shopping was not the primary concern. Retailers are affected by weather - as far as credibility, I haven't come to a conclusion on it yet.

The facts are that they have turned things around operationally and that once the shoppers return, there should be a pickup of sales and then the stock. REMEMBER, if they only do $1 for the year, you're still talking about an 8 P/E! They probably will come in at what the old estimates were.

The Street, as usual, over-reacted.
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