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Technology Stocks : The *NEW* Frank Coluccio Technology Forum

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From: Frank A. Coluccio8/17/2009 12:10:44 AM
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Consumers are Drawn to E—Reader Convenience but Seek Tactile Experience
6 August 2009 | cellular-news

E-reader adoption has piqued some interest among consumers, but according to a new report from market research company The NPD Group there is still some consumer convincing to be done. While 37 percent of consumers surveyed expressed interest in purchasing an e-reader, more than 40 percent of consumers said they were "somewhat uninterested" or "not interested at all."


FAC: Leaving the e-readers alone for a moment, some of my longest-standing 'romances' with hard copy editions of my favorite mags have been utterly ruined by publishers bringing their content to Web zines exclusively, or bastardizing their delivery by bifurcating between the two media. It particularly pisses me off when they employ subtle measures to discourage use of the hard copy by ever-reducing the font sizes (I think one of my regulars is now down to an 8pt font) and altering the coloration and contrast levels of print against background in the hard version. Yeah.. yeah.. I know, I'm just getting older and can't see as well as I used to, I know. But, what I'm saying here is true just the same. After being unable for years to get users to "opt" into using e-zines through email polls, they'll now use tactics to get their way, anyway they can, even if it means resorting to subterfuge and feigning ignorance about how they're doing it. Don't get me wrong. It's sometimes nice to have access to the zine edition too, as an option, but I find that when they are the "only" option they're wanting, since they are not as portable and convenient for knock-around reading, and frankly I don't find them as ergonomically pleasing and enjoyable to read as their tactile kin. So there! I'm glad I had this opportunity to bitch a little. Now I can go to sleep.

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