|Chunghwa Telecom Selects BigBand to Deliver IPTV Advertising Services|
BigBand MSP2000 Fulfills the Potential for Advanced Advertising
Monday May 18, 2009, 5:30 am EDT
TAIPEI, Taiwan & REDWOOD CITY, Calif.--(BUSINESS WIRE)--BigBand Networks, Inc. (NASDAQ:BBND), a leader in digital video networking, announced today that Chunghwa Telecom, CO., Ltd. (CHT) has selected the BigBand MSP2000 (Media Services Platform) to deliver advanced advertising video solutions on High Definition (HD) and Standard Definition (SD) content, in both MPEG-2 and H.264 for Chunghwa Telecom’s flagship service, Multimedia-On-Demand (MOD). The deployment with Chunghwa Telecom is aimed at boosting its IPTV revenues by providing a highly reliable, scalable carrier-class platform to rapidly turn-up and augment MOD services to meet the growing demand for personalized video applications.